Digital Marketing Services

CMO Consultancy

Every CMO Consultancy engagement is right sized for YOUR specific business needs.Depending on where your business is within its lifecycle and the current market challenges you face, our CMO consultants will provide a custom-tailored plan to plot the shortest path to growth.

The CMO consultancy offers:

• Vertical/industry research to validate and/or update product market fit

• Deep competitive analysis to coax out industry best practices, market conquest opportunities and pitfalls to avoid

• Target audience development, segmenting, and persona writing

• Foundational brand messaging to help establish or enhance key differentiators, value proposition and messaging throughout the marketing funnel

• Custom funnel development including recommendations for top, middle and bottom funnel channels, and activities

• Holistic channel budget allocations and month-over-month resource management

• Channel activation, onboarding, and strategic scaling

• Dedicated CMO consultant that owns and drives the success of your business with the support and implementation of all PCJ Marketing & Webmedia Communication Company channels

Business Health Audit

We dig deep into a brand’s Google Analytics data to extract insights, trends, and opportunities, as well as perform a conversion-centric web site audit to better understand customer conversion pathways and/or barriers. Based on findings, digital channel performance audits will be completed which may include email, paid social, organic social, paid search, organic search, and keyword analysis. We baseline performance against best practices, industry metrics and a business-specific competitive set analysis to provide clear recommendations and action items.

Competitive Analysis & Product Market Fit Audit

The competitive analysis and product market fit package provide a 360 view of your brand and/or product and its compatibility and competition in a given industry/vertical.Primary, direct, adjacent, and even aspirational competitors are identified to gain a better understanding of industry benchmarks, messaging & aesthetics, channel mix, best practices & pitfalls, key differentiators, pricing & merchandising and overall market-share availability. Based on analysis and insights, key recommendations and opportunities will be delivered.

Conversion Optimization Audit

The conversion optimization audit package assesses the convertibility of both web and mobile assets, key customer conversion pathways based on top traffic sources.First, a Hotjar script is placed on the site to start to collecting user experience data on key landing pages. Meanwhile, a full funnel audit is performed based on Google Analytics (GA) data to better understand both top and underperforming traffic sources. Once Hotjar data collection is complete, a comprehensive web/mobile audit is performed based on qualitative (Hotjar and GA) and quantitative (UX/UI best practices) inputs. Key funnel analysis takeaways and site (web/mobile) recommendations are delivered in order of prioritization.

Digital Discovery and Roadmap Planning

The digital discovery and road map package provide an end-to-end digital marketing roadmap based on a detailed brand audit, market research and competitive analysis.The competitive analysis and product market fit package provide a 360 view of your brand and/or product and its compatibility and competition in a given industry/vertical. Primary, direct, adjacent, and even aspirational competitors are identified to gain a better understanding of industry benchmarks, messaging & aesthetics, channel mix, best practices & pitfalls, key differentiators, pricing & merchandising and overall market-share availability. Based on analysis and insights, key recommendations and opportunities will be delivered.

Content Publishing Packages

Brands that recognize the importance of serving its audience content as a consistent means to drive both brand awareness and brand engagement have a distinct advantage over its competition. PCJ Marketing & Webmedia Communication Company’s Publisher Packages are designed to give your brand a strong foundation of content geared toward growing your audience.The formats within these packages consist of customized SEO-optimized text-based articles centered around relevant topics that offer advice, expertise, tips, guides, and/or step-by-step instructions with the goal of seamlessly satisfying audience interest and intent. All formats will leverage Hawke Media’s vast network of industry-leading content creators.

Content Maintenance Packages

In conjunction with your existing content, Maintenance Packages will allow you to consistently publish relevant content to retain organic visitors while also supporting various marketing efforts to acquire new customers.You have groomed your audience to expect original content, now, it’s time to maintain it. With our Maintenance Packages, the goal is to produce captivating and relevant content that creates a more engaging experience on your site. Recurring content also can be used as derivatives for other marketing initiatives.

Community Management

Having an impactful social media presence requires more than just posting great content: It requires your brand to engage with your audience. Your social media is not just a broadcast outlet for pumping out promotional content: It is a powerful portal for two-way dialogue.Our community managers take a proactive approach to engage with your community. We will create relationships with your followers and seize every opportunity to interact (instead of simply reacting) with your community.

a) We audit platforms to determine audience

b) We setup social listening tools and flow charts for responses

c) We engage with your audience

d) We report & optimize

Influencer Marketing

We identify and engage influencers through multiple industry-leading platforms to act as ambassadors for your brand, leveraging their network to expand your reach and establish social validation.We seek organic and on-brand influencer relationships that go beyond strict business, and constantly monitor performance, optimizing future strategies accordingly. Rather than a simple exchange for product, we tailor our campaigns to meet certain goals and objectives that will further your brand.

Search Engine Optimization

Whether you are building a new site or improving an old one, SEO should play a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you will start to see an increase in the quality and quantity of traffic to your site.

PCJ Marketing & Webmedia Communication Company utilizes the industry’s latest tools and technologies to determine the SEO strategy that will put you ahead of the competition and keep your brand relevant. Our suite of SEO services is designed to:

• Improve organic search visibility/p>

• Enhance the functionality and design of your website

• Formulate a solid content strategy

• Improve conversion rates

• Keep your site in compliance with the latest SEO regulation

• Discover potential revenue sources

• Identify and capitalize on traffic trends

• Identify and repair offsite and onsite issues

• Improve information structure

Social Media Management

Our experts leverage major social networks to help your brand gain attention and traffic. After getting to know more about your brand vision, target audience, business model and goals, we will launch ongoing campaigns to effectively engage and grow your audience.Additionally, we will utilize automation, planning, audience growth and data analysis to further optimize engagement in those channels.

Our packages are designed to cater to a range of businesses through our Individual Platform Plans and Multi-Platform Plans. Since getting to understand the brand and its industry are crucial to managing social media effectively, our prices for each package are broken out according to the client's industry (Lifestyle, Industry, and Expert).

Web Build

Whether you need a Shopify ecommerce storefront, a WordPress lead-generation machine, or anything in between, we have got you covered. As both a visual representation of your brand and an engine for business, your website has to be beautiful and functional across devices, with a dynamic, intuitive interface that leverages branded content to drive purchases.

• We develop websites that guide customers from homepage to checkout without sacrificing user experience.

• We specialize in Shopify and WordPress

• We design websites to be mobile-responsive, maximizing performance and conversions across devices.

• We take collaboration very seriously and welcome client input throughout the development process.

One Page Scroller / Splash Page

The Splash Page/One-Page Scroller package is perfect for a company in a Kickstarter phase or that does not require any other information outside of a one page scrolling website.As both a visual representation of your brand and an engine for business, your website has to be beautiful and functional across devices, with a dynamic, intuitive interface that leverages branded content to drive purchases.

• A one page scrolling website with 4-7 sections to keep users engaged, and with clear intent in mind

• Scrollers are often for ‘coming soon’ announcements, or a Kickstarter campaign to get across product features.

UX/UI Design

With the UX+UI service, we create mock-ups that allow us to innovate outside the typical bootstrap format of a templated site for your brand. We will work with your team to develop beautiful design mock-ups highlighting your ideal goals, keeping in mind best practices and mobile first implementation.

• A full custom website design mock-up without the limitation of a theme framework

• Can design for custom functionality integration

• A great way to incorporate and create a unique brand experience on website that translate on and off screen.

Performance Web

The complete Performance Web package begins with strategy and user experience (UX) phases and then finishes with a complete user interface design (UI) and copywriting. We create mock-ups that allow us to innovate outside the typical bootstrap format of a templated site, annotating the pages for your developer team to custom code.

• A full custom website design mock-up without the limitation of a theme framework

• Can design for custom functionality integration

• A great way to incorporate and create a unique brand experience on website that translate on and off screen.

Website Audit

Our Web team will conduct a comprehensive audit of your website as it exists today, listing recommended optimizations and edits required for ideal conversions, best practices, and brand inconsistencies.

• A bad user experience can cause users to bounce from your website, costing you precious revenue opportunities.

• We can determine UX errors, user flow issues, and conversion gaps based on heatmaps that track user behavior.

• We will make recommendation based on best practices and existing design trends to make sure your site is up to date with current standards

• We will look at the design implementation and execution across the board to make sure you brand is correctly resonating with your consumer

Dedicated Landing Page

Landing pages are campaign- or product- specific pages on your website designed to increase engagement and encourage conversion. Without a seamless flow or copy that aligns with the ads and emails that drive traffic to them, they will not be effective.

• We design landing pages to be mobile-responsive, maximizing performance and conversions across devices.

• We work with your design team to make sure the page aligns with your established brand guidelines.

Website Optimization

Our Website Optimization service begins with an initial site audit that highlights specific issues page by page. From there, we lay out the suggested improvements and develop a scope of work for implementation.we will determine the best way to improve your user experience while keeping true to your brand, creating an optimized flow

• Errors and inefficiencies can cause users to bounce from your website, costing you precious revenue opportunities.

• We improve the functionality or structure of your site to create a more direct path to checkout-based data on how your specific customers shop

• We make improvements across your website to boost conversions.