Article of February 5, 2020

Article of February 5, 2020

New York, one of the world's leading fashion capitals...

When people talk to us about the Capital of Fashion, we think of course of Paris, one of the cities that stands out next is the " Big Apple" New York. A city that acquired an important place in the second third of the 20th century to become one of the most important places for fashion and haute couture today.

Eleanor Lambert was the instigator of the first "Weeks of the Press" as early as 1943. The aim was to highlight American fashion at a time when Paris (Fashion Capital before the Second World War) was occupied by the German forces of the Nazi regime, an opportunity to stand out and make American fashion recognized.

Ruth Finley (who died in 2018) joined her in 1945 and was one of the pillars of the organization of this "fashion calendar" for over 70 years and was recognized as a highly talented planner for the New York Fashion Week.

The same Eleanor Lambert founded the Council of Fashion Designers of America in 1962, whose purpose was not only to promote mainly American fashion designers, but also to raise the standards of the profession or to set the dates for Fashion Week in New York. It also set itself the goal of supporting up-and-coming designers and stylists.

Like Paris, New York is one of the major fashion centres, along with Paris and Milan, and is even on the way to becoming the most renowned of the Fashion Capitals. It would thus take the place of "World Fashion Capital" in Paris.

We reinvent the way people view fashion as trends of the past have never been totally gone or forgotten. You will always find with our collections a mixture of the past and present to bring forth the best possible trends

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